Why Collagen Becomes Essential After 25 – And How to Support It
Collagen is the most abundant protein in the human body — the structural framework for skin, joints, muscles, tendons, bones, and even blood vessels. From around age 25, natural collagen production begins to decline. It's gradual, but over years it adds up: fine lines, less skin firmness, stiffer joints, slower recovery. This is why the mid-twenties is often considered a good time to start thinking proactively about collagen support. This guide covers what's actually happening biologically, what the evidence shows about supplementation, and how to build a routine that makes sense.
What is collagen?
Collagen is a fibrous structural protein made primarily from amino acids like glycine, proline, and hydroxyproline. It acts as scaffolding for connective tissues throughout the body and contributes to:
- Skin elasticity and hydration
- Joint mobility and cushioning through cartilage
- Bone strength and structure
- Tendon and ligament resilience
- Blood vessel wall flexibility
- Muscle repair and recovery
There are 28+ known types of collagen in the human body, but Type I is by far the most abundant — it makes up roughly 90% of the body's total collagen and is found in skin, bone, tendon, and much of the connective tissue. Kollo uses Type I marine collagen for this reason.
Why collagen production changes after 25
From early adulthood, fibroblasts — the cells that produce collagen — begin to slow down. Natural collagen production declines at roughly 1-1.5% per year from around age 25. Several factors accelerate this decline:
- UV exposure — the single biggest lifestyle driver of visible skin aging; UV damages existing collagen and slows new production
- Hormonal changes — particularly the drop in estrogen around menopause, which accelerates collagen loss significantly. Read more in our guide on collagen and menopause
- Smoking — damages collagen directly and reduces vitamin C absorption
- Environmental pollution — contributes to oxidative stress that damages collagen
- Chronic stress and poor sleep — cellular repair (including collagen synthesis) happens overnight; chronic disruption compounds
- High-sugar diets — advanced glycation end products (AGEs) impair collagen function through cross-linking
- Inadequate protein or vitamin C intake — collagen synthesis depends on both
Over time, this reduction shows up as fine lines and less skin firmness, stiffer joints, changes in hair thickness and nail strength, and — over longer timeframes — reduced bone density.
What the research shows about collagen supplementation
The evidence base for hydrolyzed marine collagen has grown substantially over the last decade. Once you take hydrolyzed collagen, it's broken down during digestion into amino acids and small peptides, which are absorbed into the bloodstream and used by the body across many tissues — providing the raw materials for the body's own collagen production.
Skin
This is the strongest evidence area. Clinical research consistently shows improvements in skin elasticity, hydration, and the appearance of fine lines with daily supplementation of hydrolyzed collagen peptides at around 10g over 8-12 weeks. A 2024 review of the clinical evidence and a systematic review and meta-analysis in the Indian Journal of Dermatology, Venereology and Leprology both support these outcomes.
Joints
Emerging evidence supports collagen for joint comfort and function over 12+ weeks, particularly when paired with movement or an exercise program. Studies use doses in the 5-15g range per day.
Bone density
Emerging evidence, particularly in postmenopausal women, alongside adequate vitamin D and calcium intake. Bone's organic matrix is largely collagen — the biology makes sense, and the early clinical research is encouraging.
Hair and nails
Emerging evidence for both. Nail changes are often one of the earlier things people notice with consistent supplementation.
Exercise recovery
Some early research suggests collagen supplementation may support connective tissue recovery around exercise, particularly for tendons and ligaments. This is a developing area of research rather than an established outcome.

Featured Product
Premium Liquid Marine Collagen
10,000mg of clinically studied marine collagen daily — for visibly smoother, firmer, more hydrated skin in as little as 28 days.
Shop Liquid Collagen →Why Kollo's marine collagen
Kollo Premium Liquid Marine Collagen delivers 10,000mg of Naticol® marine collagen peptides per daily sachet — the dose used in the clinical research on skin outcomes. Alongside vitamin C (used by the body in collagen synthesis via proline and lysine hydroxylation), a B vitamin complex (B1, B5, B6, B12) that supports normal energy metabolism, and l-lysine (an essential amino acid used in protein synthesis including collagen).
Every batch is Informed Choice certified — independently tested for over 250 prohibited and potentially harmful substances. Not suitable for anyone with a fish allergy.
How to take it — being honest about what actually matters
- One sachet daily — mixed with water, juice, or a smoothie
- Consistency matters more than timing — pick a time you'll actually stick with. Morning with coffee, evening after dinner, whenever fits your routine
- Timing (with food vs empty stomach) matters less than most sources suggest — take it however works. If empty stomach causes any mild discomfort, take it with food. If not, empty is fine
- Give it 8-12 weeks before judging results — this matches the clinical research timeline
Read our guide on why consistency matters in your collagen routine for more on this — it's the single most important factor.
Foundations that matter alongside supplementation
Marine collagen is one supportive habit within a broader wellness picture. The foundations that make the biggest difference for how you look and feel from your mid-twenties onward:
- Daily SPF — the single highest-impact skincare habit. UV drives collagen breakdown more than anything else
- Sleep — consistent 7-8 hours where possible; cellular repair happens overnight
- Balanced nutrition — enough protein, plenty of vegetables and vitamin C-rich foods, healthy fats
- Regular movement — a mix of aerobic and resistance training. Resistance training specifically supports collagen synthesis in bones and connective tissue
- Not smoking — smoking directly damages skin collagen
- Sensible alcohol intake
- Managing stress — chronic stress compounds skin aging
- Sunglasses and hats — protecting the delicate skin around your eyes matters
What kind of results to expect
Being honest about expectations helps you actually stick with it long enough to see changes. Most people who notice results report them over 8-12 weeks of consistent use — smoother skin feel and improved hydration often appear first, with elasticity and fine-line changes building over the longer window. See our gallery of customer before-and-after photos for what real user experiences look like — with the caveat that individual results vary.
Frequently Asked Questions
Why does collagen decline start at 25?
Fibroblast activity — the cells that produce collagen — begins to slow in early adulthood. Natural collagen production declines at roughly 1-1.5% per year from around age 25. This decline is gradual but over decades accounts for many of the visible changes we associate with aging.
Is it worth starting collagen supplementation in my 20s?
There's no specific "must start by" age. Whether it makes sense for you depends on your goals. If you're focused on skin, hair, and nail support as a preventative habit, starting in your twenties means you're supporting your body through the collagen decline rather than trying to catch up later. It's not urgent, but it isn't wasteful either — the biology is already changing.
How much collagen should I take?
The clinical research on skin outcomes consistently uses around 10g (10,000mg) of hydrolyzed collagen peptides per day. Kollo delivers this dose per daily sachet. Many capsule supplements contain a fraction of this, which is why lower-dose products often don't deliver visible results.
How long before I see results?
Most people who notice changes report them over 8-12 weeks of consistent daily use — this is the timeline that matches the clinical research. Some notice earlier changes in skin feel or nail strength within the first few weeks. Consistency matters more than perfect timing.
Is marine collagen better than bovine collagen?
Marine collagen has been shown to be up to 1.5x more bioavailable than bovine collagen and has a strong research base for skin outcomes. Both work; marine is often preferred for the bioavailability and because it's suitable for a wider range of religious and dietary preferences. Not suitable for anyone with a fish allergy.
More honest guides on collagen: collagen lift before and after pictures, why consistency matters in your collagen routine, and is there a link between collagen and menopause.
Kollo Health was co-founded by Jenni Falconer — TV presenter, Smooth Radio breakfast host, ten-time London Marathon runner and host of the RunPod podcast. Read her story and why she created Kollo.
